Three fool-proof ways to perfect
product assortments
ASSORTMENT
PLANNING
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Determining the proper breadth and depth of
your assortment isn’t rocket science, but it can
blast your sales into a new stratosphere
STEP 1: SKU RATIONALIZATION
All retailers can benefit from the process
of evaluating the performance of their prod-
ucts. SKU rationalization and reduction
helps store owners create assortments that
are easier to manage, more efficient and
more profitable. Additionally, the process
can result in a better shopping experience
for customers. When retailers offer too
many choices, it can cause headaches for
shoppers and supply chains alike, force
unnecessary markdowns and ultimately
take a toll on margins.
