letters from
our readers
Add-on Sales ask a pro
ATTENTION READERS:
Have something to say
about this industry or a
question for our retail
expert? E-mail your
comments and questions
to retailnews@cgta.org.
“I’ve heard you mention add-on sales
programs in past articles. What is an
add-on sales program and should I
create one for my store?”
Absolutely! Every retailer should have an add-on sales program.
Essentially, it’s a strategic way to increase sales. Here’s an
example: If your average sale is $30 and you want/need to
increase sales by 15 per cent, show each customer a related
product priced at $4.50 or higher.
Barbara Crowhurst is a retail coach, consultant and trainer with over 15 years
of experience. www.barbaracrowhurst.com
