Loyal Customers ask a pro
“Do you have any
suggestions on how to
build loyal and long-lasting relationships with
Fortunately building good customer
relationships is fairly easy and inexpensive
and makes great business sense. It costs
less to attract an existing customer back
to your store than to attract a new one.
In addition, loyal customers are your only
source of word-of-mouth advertising
and with them you’re more likely to
be successful. Here are some ideas on
creating that loving feeling:
MAKE EYE CONTACT, smile and
personally greet customers.
SPEND TIME TALKING WITH THEM; tell
them about new products and specials.
THANK CUSTOMERS FOR VISITING
ASK CUSTOMERS TO JOIN YOUR
AND INVITE THEM TO RETURN.
Tell them about an upcoming promotion
or a new product set to arrive. Better
yet, give them a copy of next month’s
MAILING LIST. Tell them you’d like
to keep them informed about unique
product offerings and specials.
GIVE EACH CUSTOMER A DISCOUNT
OR LOYALTY CARD. It’s one of the easiest
programs to put into place — every cash
register can accommodate it. From the
customer’s point of view it’s instant
shopping satisfaction. It gives them a
reason to return and buy products from
you vs. your competitors.
HAVEN’T SEEN A CUSTOMER IN A
WHILE? Call them. The impact this has
Barbara Crowhurst is a coach,
consultant and trainer. During
the past 15 years she has worked
with thousands of store owners
across North America. Specializing
in retail makeovers, which can
be conducted on site or over the
phone, Barbara excels at revamping a business by
examining everything – from financials, sales and
marketing to store layout, staff, sales training and
merchandise mix. For more information visit
www.barbaracrowhurst.com or call (905) 686-8898.