reader’s
poll
Linked In
Readers are overwhelmingly
in favour of using social
networking tools to market
their businesses. Many store
owners reported they use a
combination of Facebook,
Twitter and blogs to boost
traffic to their online and
bricks-and-mortar stores
with very satisfactory
results.
FREE MARKETING
TOOL
“I can stay in touch with
customers and hit the
demographics I want
for free with Facebook
and Twitter,” says
Jaime Balsom. “Also,
with Facebook you can
recommend your group to
anyone, which can have
a huge domino effect and
be a fabulous draw for
your business.”
DO YOU USE
FACEBOOK,
TWITTER, BLOGS,
ETC., TO PROMOTE
YOUR BUSINESS?
IMMEDIATE
RESULTS
Kate Kirkpatrick would
rather spend time keeping
customers updated
through social media
than spend a large part of
her marketing budget on
traditional news media,
such as local newspapers.
“We get more immediate
results and feedback
from customers, and it’s a
fresh approach that suits
the constantly changing
nature of our business.”
WORTH EVERY
SECOND
Neville Mackay has
wholeheartedly embraced
social networking with a
Web site, blog, Twitter
following and Facebook
fan club. “This takes a lot
of time, but it’s truly worth
every second once you get
into it!”
MORALLY OPPOSED
“Facebook compromises
one’s personal security
and I shall have nothing
to do with it,” says Philip
Jardim. “What’s wrong
with (using) Web sites and
e-mail?”
PENHALIGAN’S
ELORA, ONT.
Yes
No
MY MOTHER’S BLOOMERS
HALIFAX, N.S.
WITH LOVE
WIARTON, ONT.
ILLUSTRATION: TERRY WONG
NEXT QUESTION: Have your say in Reader’s Poll. Look for the next question in Retail News Now! For your free subscription
visit www.cgta.org/retailnews.asp.
THORNBLOOM
HALIFAX, N.S.
