JULY 3 TO 7, 2009 . FRANKFURT, GERMANY . BY ERICA KIRKLAND
Attendance Declines and Exhibitors Under Deliver
While 50,000 people packed the halls for Tendence 2009, the 2000 plus exhibitors at
the show – one of the world’s leading consumer goods fairs – had little to offer in the
way of new products and excitement, despite the organizer’s best attempt. Traditionally,
Tendence exhibitors can be counted on to present confident trend predictions supported
by broad and deep collections. However, Canadian wholesalers and retailers concurred,
there were no new colour or pattern trends to be seen. Overall, the introductions
reinforced entrenched directions: eco-friendly production methods and materials,
nature-inspired colours, patterns and designs, and items which save space or perform
“Our fairs present a mirror image of the current situation in the international market
and this was to be seen clearly at Tendence,” said Dr. Michael Peters of Messe Frankfurt
of the 20 per cent decline in visitors. (German attendance dropped by eight percent,
while visitors from abroad fell by one-third.)
In addition to the economy, the fair’s timeframe impacted attendance. In 2007
Tendence moved from the end of August to early July as a result of a market survey.
Discussions with customers and initial surveys from this year’s event revealed that the
new timing hasn’t been fully accepted. Messe Frankfurt is undertaking a comprehensive
visitor and exhibitor poll to evaluate the timing of the fair.
As the industry prepares for the winter trade show season, let’s hope Ambiente (the
winter version of Tendence) delivers what we’ve come to expect: a not-to-be-missed
show for the latest in gifts and home.
Ambiente will take place February 12 to 16. Visit
for more details.
At Tendence 2009 the trend toward
nature-inspired collections carried over
from past shows. Accessories from
Bougies la Française are shown here.
Made in Peru,
these Alpaca wool
throws from Danish
the industry’s shift