Economy has furniture
industry seeing blue
In times of uncertainty, consumers gravitate toward colours that
offer them peace and tranquility. As such, blue is the hue the
American Home Furnishings Alliance expects will dominate
home décor trends this fall.
Shades of blue figured prominently in painted finishes on
wood products introduced earlier this year at the High Point
furniture markets in High Point, N.C., where designers said the
breezy, lighter hues were a much-needed breath of fresh air after
months of gloom. Lighter shades of blue are even considered
beneficial to mind and body, while darker shades — nautical
navy and denim - are comfortable and familiar, safe choices for
today’s increasingly risk-averse consumers. Darker blues also
are associated with depth, expertise and stability, making them
appealing to men.
Blue is the colour of sky and sea, so it’s a popular new direction
for eco-friendly fabrics.
“Blue is the new green,” said Holly Blalock, marketing director
for C.R. Laine. “From fresh water to clean air, blue is the
constant that connects our lives and reminds us to make earth a
Occasional chair from Palecek. www.palecek.com
Sofa from Rowe Furniture. www.rowefurniture.com
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