A Retail News Exclusive!
This Small Store
Making the most of your small shop with HGTV host PETER FALLICO
As the star of This Small Space, designer Peter Fallico is best known for his savvy advice
for small-space dwellers. In this exclusive article for Retail News, Peter turns his attention
to creative and practical solutions for making the most of a small shop.
Keeping your small store fresh and inviting is, in many ways, more challenging than maintaining a big shop, with limitations on
lighting, inventory, space and budget. However, creative and foolproof design ideas can help you overcome these hurdles.
BACK IT UP
Dramatic change can be achieved easily by
placing large and inexpensive backdrops,
such as canvases or reams of fabric, behind
in-store and window displays. Not only do
backdrops inject a massive splash of colour,
but they also help draw the customer’s eye to
the product.
LET THERE BE LIGHT
Directing spotlights on specific product
displays is very effective and dramatic.
KEEP IT SIMPLE
Too much visual stimulation can overwhelm
shoppers. Limit sightlines and narrow down
product selections to create a clean and
intriguing atmosphere.
CANVAS THE STORE
Paint is a great way to easily and
inexpensively change the look and feel of
your space. I like painting canvases rather
than walls because they can be easily repainted and affixed to a wall or suspended
from a ceiling.
COMMIT TO CHANGE
By committing to changing your store every
four months, you’ll ensure your customers are
always greeted with something fresh, stylish
and on-trend.
This window display from 2006 Retailer of
the Year runner-up Ma Zone is a great
example of how a fabric backdrop can ground
a display. In addition, their use of three
staggered hanging lanterns illustrates how
spotlighting adds drama to product groupings.
LEARN MORE!
Catch Peter Fallico live at the Spring 2008
CGTA Gift Show. For more info visit
www.cgta.org or refer to the Pre-Show Planner
on page 19.
