arrangements and lifestyle
posters. Once inside, the
Mexican-tile floors,
fashionable colour schemes
and trendy products indicate
the store’s modern
sensibilities. Merchandise is
arranged by colour, rather
than style or product type,
and as such the huge selection
of gifts, indoor and outdoor
décor, plants and fresh flowers
looks cohesive rather than
overwhelming. It’s a calming
retreat for customers, further
enhanced by a well-planned
layout which steers shoppers
throughout the space.
Sourcing from over 165
suppliers, as well as importing
containers directly via a
buying group, shoppers are
greeted by new and unique
items each time they visit.
From Winward Silks of
Canada’s high-end permanent
botanicals to Accents de Ville’s
fashionable home décor,
there’s something for every
taste and budget.
It’s a calming retreat for customers,
further enhanced by a well-planned
layout which steers shoppers
throughout the space.
In addition to paying close
attention to the products and
plants they sell, Vermeer’s
has been careful to portray a
very professional image.
From custom in-store
signage to sleek marketing
materials and a stylized logo,
they don’t underestimate the
value of branding.
Advertising and public
relations are also carefully
executed with a focus on
special events. Annual
in-store happenings include
their Annual Summer
Solstice party. In
celebration of the longest
day of the year, the store
and staff dress in tropical
garb and serve shish kabobs
and frozen cocktails to the
sound of a steel drum band
and customers going crazy
over blow-out specials.
An annual bonsai and
orchid show and Spring
Fling Luncheon round out
Continued on page 68
