BY JOYCE OZIER
If it’s gross and disgusting it will capture the attention of children. The success of
Sylvia Branzei’s 1995 children’s book Grossology is a testament to that. Developed to
teach children about bodily functions in a fun and playful way, the book spawned a
traveling exhibit and television series. At Kaboodles, a well-known toy store in
Vancouver, the owners wanted to capitalize on the book’s success with a fun and
imaginative window display. Here’s how we pulled it together.
Playful colours exude a child-like energy
and tie the varied merchandise together.
Strong colours, such as these, also attract
attention from far away.
We created interest by contrasting bold
colours: pink, yellow and cobalt blue.
Slimy snakes, wiggly worms and a variety
of creepy bugs added texture and created a
sense of movement.
Custom-printed signs emphasized the
Next, we made large hinged boxes to hold
the merchandise. We filled them with
light-weight Styrofoam chips so they were
easy to move around, and then topped
with product. Shredded paper was used to
fill in the gaps. The various body parts
(eyes, ears, nose) were constructed from
Joyce Ozier heads Vancouver’s award-winning
Wow! Windows Display & Design with her
partner James Williams.