BY ANNE FRANZE
Tour some of Toronto’s hottest
shops with Anne as your host on
Saturday, August 11.
Tickets to the popular bus tour,
sponsored by Retail News, are limited.
Visit www.cgta.org for full details or
call (800) 750-1750 .
Creating Christmas Sparkle
Rekindle your customers spark for the season.
In Cobourg, Ont., a town rich in heritage
and history, residents frequently stroll up
and down the mainstreet, making window
displays particularly important for the
city’s retailers. Days Gone Buy, a quaint
shop located in a 19th century building,
houses an impressive selection of home
fashions and fashion accessories. To catch
the attention of busy customers during
the Christmas rush, they wanted to create
a jaw-dropping window display.
The goal of the display was to
make people stop, especially in
the evening when residents
were taking their nightly
strolls. A contemporary
palette of cheery red and
crisp white, paired with the
store’s more traditional
merchandise, combined for a
simple and sophisticated
display. Overall, this window
is an excellent example of how
colour alone can create a
Choose two contrasting colours.
Add sparkle with artificial snow and
Take advantage of the window’s depth.
Place tall items in back and smaller items
Create height with beautifully wrapped
Anne Franze is the owner of Fraz & Co., a Toronto-based
company which educates retailers and store employees on
the importance of visual presentation.
Visually define the display by
repeating objects and shapes.
Ensure windows are well lit.
Replace burnt-out bulbs
Use a backdrop so the
customer’s eye stays focused
on the display.