YEAR-OVER-YEAR REVIEW
STOCKING PERCENTAGES
Fall 2008
Product Category stocking
Baby & children’s products 21%
Canadian-made 38%
Candles & home fragrance 36%
Christmas & seasonal décor 30%
Clothing & apparel 15%
Collectibles 14%
Decorative glassware 20%
Eco-friendly products 21%
Fashion accessories 21%
Floral goods & permanent flowers 20%
Furniture (large & upholstered) 8%
Furniture (small & occasional) 13%
Garden & outdoor living 19%
General giftware 50%
Gift baskets & basketware 16%
Gourmet food 15%
Handmade* N/A
Home décor 34%
Home textiles 13%
Housewares (electric) 6%
Housewares (non-electric) 9%
Jewellery 32%
Lamps & lighting 19%
Licensed goods 7%
Men’s gifts 18%
Music 7%
Party & novelty 8%
Personal care 16%
Pet products 5%
Photo frames & albums 27%
Plush 19%
Scrapbooking supplies 3%
Souvenirs 10%
Stationery & writing instruments 22%
Tabletop 14%
Toys & games 12%
Wall art 24%
Wedding 13%
Fall 2007 Percentage
% stocking point change
37% 16
75% 37
65% 29
65% 35
31% 16
34% 20
42% 22
N/A N/A
35% 14
44% 24
19% 11
28% 15
39% 20
64% 14
30% 14
30% 15
58% N/A
68% 34
33% 20
10% 4
16% 7
55% 23
37% 18
N/A N/A
31% 13
18% 11
17% 9
33% 17
13% 8
41% 14
37% 18
8% 5
22% 12
47% 25
N/A N/A
26% 14
67% 43
26% 13
*Handmade was inadvertently removed from the category listings.
It will be tracked in future surveys.
MOST POPULAR PRICE POINTS
Fall 2008 Fall 2007
$21-$30 $16-$20/$21-$30
$16-$20 $16-$20/$21-$30
$1-$5/$6-$10 $1-$5/$6-$10
$16-$20/$21-$30 $6-$10/$16-$20
$41-$50 $21-$30
$16-$20/$21-$30 $21-$30/$41-$50
$6-$10/$16-$20/ $21-$30
$21-$30/$31-$40
Eco-friendly products $16-$20/$21-$30 N/A
Fashion accessories $21-$30 $21-$30
Floral goods & permanent flowers $1-$5/$21-$30/ $21-$30
$31-$40/$41-$50
$200+ $200+
$76-$100/$200+ $76-$100/$200+
$16-$20/$21-$30 $21-$30
$21-$30 $16-$20/$21-$30
$21-$30/$41-$50 $41-$50
$6-$10 $6-$10
N/A $21-$30
$21-$30/$41-$50 $21-$30/$41-$50
$6-$10/$21-$30/ $16-$20/$41-$50
$41-$50
$41-$50/$76-$100 $21-$30/$76-$100
$6-$10/$16-$20/ $6-$10
$21-$30
$16-$20/$21-$30 $16-$20/$21-$30
$76-$100 $76-$100
$11-$15/$16-$20/ N/A
$21-$30
$21-$30 $21-$30
$16-$20 $16-$20
$1-$5/$6-$10 $1-$5/$6-$10
$6-$10/$16-$20 $16-$20
$6-$10 $1-$5/$6-$10
$16-$20/$21-$30 $16-$20
$11-$15 $11-$15
$1-$5 $1-$5
$1-$5/$6-$10 $6-$10
$1-$5 $1-$5
$6-$10/$21-$30 N/A
$6-$10/$16-$20 $6-$10/$11-$15/
$16-$20/$21-$30
Wall art $76-$100/$200+ $76-$100
Wedding $31-$40/$41-$50 $21-$30/$41-$50
Product Category
Baby & children’s products
Canadian-made
Candles & home fragrance
Christmas & seasonal décor
Clothing & apparel
Collectibles
Decorative glassware
Furniture (large & upholstered)
Furniture (small & occasional)
Garden & outdoor living
General giftware
Gift baskets & basketware
Gourmet food
Handmade*
Home décor
Home textiles
Housewares (electric)
Housewares (non-electric)
Jewellery
Lamps & lighting
Licensed goods
Men’s gifts
Music
Party & novelty
Personal care
Pet products
Photo frames & albums
Plush
Scrapbooking supplies
Souvenirs
Stationery & writing instruments
Tabletop
Toys & games
6 MARKETPULSE WWW.CGTA.OR G