Marketpulse
A RETAIL NEWS SPECIAL REPORT FALL 2007
What’s Inside
2 From the Editor’s Desk
2 In-depth Analyses
3 Regional Hits
4 Category Comprehensive
6 Year-Over-Year Review
8 Etc.: Marketing, Sales & Special Events
tracking the statistical pulse of the canadian giftware industry
AT-A-GLANCE
Top 10 Stocked Categories
Top 10 Growth Categories
Product Category
Canadian-made
Home décor
Framed art, prints,
wall sconces & mirrors
Christmas & seasonal décor
Candles, candle accessories,
aromatherapy & home fragrance
General giftware
Handmade
Jewellery
Stationery, gift books, greeting
cards, paper & writing instruments
Floral goods (dried, permanent,
silk & vases)
For an in-depth analysis of the top stocked
categories, see page 2. Stocking levels for all
categories can be found on page 4.
stocking
75%
68%
67%
65%
65%
of those stocking
buying more in next
12 months
46%
50%
43%
36%
34%
64%
58%
55%
47%
44%
Product Category
Canadian-made
Jewellery
Handmade
Home décor
Framed art, prints,
wall sconces & mirrors
Christmas & seasonal décor 65%
General giftware 64%
Candles, candle accessories,
aromatherapy & home fragrance 65%
Stationery, gift books, greeting 47%
cards, paper & writing instruments
Garden & outdoor living 39%
For an in-depth analysis of the top growth categories, see page 2.
Sales Up For Majority
60% of retailers reported positive sales gains in
the last 12 months.
stocking
75%
55%
58%
68%
67%
of total respondents
buying more in next
12 months
35%
28%
25%
24%
23%
34%
34%
22%
22%
30%
37%
20%
17%
39%
15%
reporting
Sales increased 60%
Sales were static 15%
Sales decreased 25%
For an in-depth analysis of sales trends, see page 2.
